The mark

One shape,
no outline,
said once.

A cross on a black hoodie has to survive being 2.5 inches tall on somebody's chest in a parking lot. That rules out patterns, rules out outlines, and rules out anything that needs a second look to resolve. What is left is the silhouette, so the silhouette has to be worth keeping.

Five marks

Where the flare lands changes what people read.

Same weight, same cream and teal, same 2.5 inch height. The only variable is the shape of the arms.

Full flare

The one you picked out. Strongest silhouette of the five, and the one most likely to read as a gym brand before it reads as faith.

Half flare

Keeps the tension in the arms without the barbell read. Still has a shape at 40 feet. This is the one I would print.

Recommended

Straight

Safest and quietest. Nothing to object to, nothing to remember either. Good fallback, weak flagship.

Two tone

Uses both card colors. Costs a second screen, and the split can look like a printing mistake at small size.

Cross and feather

Carries Brooklyn's feather over from the card. Busiest of the five, and the barbs are the first thing to clog at 2.5 inches.

The build

Small hit on the chest. Everything else on the back.

A big front graphic dates fast and locks the blank to one design. A chest mark plus a back lockup lets the same garment carry a new back every drop.

Black hoodie, front view, with the teal cross printed on the wearer's left chest — Front Cross, teal, 2.5 in tall, left chest

Back Wordmark and verse, 5 in wide, under collar

Back lockup at size

It prints at 5 inches, so on the garment it sits just under the collar seam and reads as a label, not a graphic. Shown here enlarged because you cannot judge letterspacing at actual scale on a photo.

Print spec

What goes to the printer.

Item	Call	Detail
Blank	Independent SS4500 pullover	10 oz, 80 / 20 cotton fleece, unisex
Body color	Black	One color only for the first run
Method	Screen print, 2 spot colors	Soft hand base so it does not sit stiff
Teal	Pantone 3255 C	Approx #35D2CB, pulled off the card
Cream	Pantone 7527 C	Approx #F2EFE6
Front print	Cross, teal	2.5 in tall, 7 in down from shoulder seam, 4 in left of center
Back print	Wordmark and verse	5 in wide, 3 in down from collar seam, centered
Sizes	S through 2XL	Size up one for the oversized fit
First run	Test quantity	Order 24 to 36 before committing to a full buy

Close detail of black heavyweight fleece

For we live by faith, not by sight.

2 Corinthians 5:7

The verse stays on the card and in the marketing. On the garment it is just the reference. People who know it already know it, and people who do not will look it up, which is a better outcome than reading it off somebody's back.

Two calls for you and Brooklyn

Neither of these blocks the first run.

Question 01

Should the feather lead instead of the cross?

Every faith brand has a cross. Almost none have a feather, and the feather is already Brooklyn's handwriting on the card. If the name is going to change later, the feather is the asset worth protecting, not the name.

Question 02

Is the name locked for run one?

The name is on the back print, so a change later means a new back screen and nothing else. The chest cross survives a rename untouched. That is a good reason to keep the front mark generic and the name on the back where it is cheap to redo.

One shape,no outline,said once.